Hollantex, le fabricant panafricain de tissus Wax, a le plaisir d’annoncer la signature d’un partenariat avec la chanteuse et artiste mondiale, Yemi Alade.
En tant que nouvelle ambassadrice de la marque, Yemi Alade contribuera à accroître la présence de la marque en Afrique. Elle soutiendra le lancement des nouvelles collections d’Hollantex et s’appuiera sur sa musique et ses plateformes des réseaux sociaux pour promouvoir les magnifiques motifs de la marque, mettant en valeur la véritable élégance des tissus Wax Hollantex pour les femmes d’aujourd’hui.
« Pendant de nombreuses années, le tissu wax m’a bien été indispensable, me permettant d’afficher mon sens unique de la mode dans des couleurs variées et des conceptions à motifs multiples », a déclaré Yemi Alade. « Vous pouvez le voir dans mes clips musicaux, mes moments sur le tapis rouge et mes tenues quotidiennes. Mon partenariat avec Hollantex est une union parfaite », a poursuivi la chanteuse.
Le fondateur d’Hollantex, Thomas Fournier, a déclaré : « Ce partenariat est une déclaration de notre engagement à être la marque de tissu wax la plus en vogue en Afrique. Au-delà de l’incroyable influence de consommation et de la valeur commerciale de Yemi, nous sommes vraiment inspirés par sa transformation en une superstar mondiale avec ses collaborations réussies avec les plus grandes célébrités du monde, dont Beyonce et la reine d’Angleterre. Elle représente la fusion idéale entre les cultures africaines traditionnelles et les éléments de la mode occidentale et incarne parfaitement l’éthique de la marque Hollantex. Nous sommes très enthousiastes à l’idée de ce partenariat et nous sommes convaincus que ses fans et nos clients à travers l’Afrique l’apprécieront également ».
À partir de janvier, les fans auront un aperçu de la collaboration à travers des photos, des vidéos et des styles développés exclusivement pour cette campagne.
À propos d’Hollantex
Hollantex est un fabricant de textiles panafricain qui fournit des tissus Wax de haute qualité. Depuis sa création en 2003, Hollantex poursuit un objectif simple : intégrer la culture africaine traditionnelle au cœur de la mode. Pour y parvenir, des tissus wax innovants et de grande qualité ont été créés avec passion à des prix compétitifs.
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